​Assignment 1: SWOT Analysis (PowerPoint 12 Slides)

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Assignment 1: SWOT Analysis (2 Business Selected are Medicare and Novartis)

What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a situation analysis. The acronym SWOT stands for the following factors:

Strengths – internal factors that leverage organizational performance

Weaknesses – internal factors that will affect the healthcare organization (cost, quality, etc.)

Opportunities – external factors that improve initiatives for the organization

Threats – external factors that could negatively affect organizational performance

The SWOT analysis should match the organization’s resources and capabilities to the competitive environment in which it operates. The analysis should help guide the organization’s formulation and selection of strategy. The SWOT analysis framework is often represented in a 2 x 2 matrix. (See template below.) Strengths and weaknesses are internal to the company and can be directly managed by it, while opportunities and threats are external (meaning the company can only anticipate and react to them).

Using the healthcare companies: Medicare and Novartis, create a slide presentation with no more than 12 slides (with bullets) and note pages that include the following (Note: Use the bullets below to help you structure your presentation):

  • The first slides should introduce your companies and why you chose them.
  • Include your completed SWOT diagrams (one for each company).
  • Include a comparison of each company’s SWOT.
  • Identify a minimum of three factors that affect each firm’s environment. You must include the internal and external environments (e.g., resources, market, competitors, geographical, global) in each factor. Rate the top two concerns, based on your professional experience.
  • enhance the strengths,
  • minimize the weaknesses,
  • maximize the opportunities, and
  • overcome the threats.
  • Assume you are meeting with your internal or external stakeholders. Create a Stakeholders Recommendation in which you:
    • Summarize your SWOT analysis to the stakeholder selected.
    • Provide short-term recommendations.
    • Include two or more references to support your rationale. 

Strengths 

Weaknesses 

Opportunities 

Threats 

Grading for this assignment will be based on answer quality, logic / organization of the presentation, and language and writing skills, using the following rubric.

Assignment 1: SWOT Analysis

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Introduce your companies and what specifically drew you to them.

Weight 10%

Did not submit or did not introduce companies.

Partially introduced companies and what drew you to them.

Satisfactorily introduced companies and what drew you to them.

Thoroughly introduced companies and what drew you to them.

2. Include SWOT diagrams.   

Weight: 10%   

Did not submit SWOT diagrams or submitted incomplete SWOT

diagrams.  

Partially completed the SWOT

diagrams.  

Satisfactorily completed the SWOT

diagrams.  

Thoroughly completed the SWOT diagrams.  

3. Include SWOT comparison. 

Weight: 10% 

Did not submit or submitted incomplete SWOT

comparison.  

Partially completed the SWOT

comparison.  

Satisfactorily completed the SWOT

comparison.  

Thoroughly completed the SWOT

comparison.  

4. Identify a minimum of five factors that affect the firm’s environment.   

Weight: 15%  

Did not submit or incompletely identified a minimum of five factors that affect the firm’s environment. Did not submit or incompletely included the internal and external environments in each factor. Did not or incompletely rated the top two concerns based on your professional

experience.     

Partially identified a minimum of five factors that affect the firm’s environment.

Partially included the internal and external environments in each factor.

Partially rated the top two concerns based on your professional experience.       

Satisfactorily identified a minimum of five factors that affect the firm’s environment.

Satisfactorily included the internal and external environments in each factor.

Satisfactorily rated the top two concerns based on your professional experience.       

Thoroughly identified a minimum of five factors that affect the firm’s environment.

Thoroughly included the internal and external environments in each factor.

Thoroughly rated the top two concerns based on your professional experience.        

4. Assess and provide recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company.   

Weight: 20%  

Did not submit or incompletely assessed and provided recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company.  

Partially assessed and provided recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company.  

Satisfactorily assessed and provided recommenda- tions that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company.  

Thoroughly assessed and provided recommendations that will enhance the strengths, minimize the weaknesses, maximize the opportunities, and overcome the threats of the company.  

5. Create a Stakeholders Recommenda- tion in which you summarize your SWOT analysis to the stakeholder selected and provide three recommenda- tions.   

Weight: 20%  

Did not submit or incompletely created a Stakeholders Recommendation in which you summarized your SWOT analysis to the stakeholder selected and did not submit or incompletely provided three recommenda- tions.  

Partially created a Stakeholders Recommenda- tion in which you summarize your SWOT analysis to the stakeholder selected and partially provided three recommenda- tions.  

Satisfactorily created a Stakeholders Recommendation in which you summarize your SWOT analysis to the stakeholder selected and satisfactorily provided three recommenda- tions.  

Thoroughly created a Stakeholders Recommendation in which you summarize your SWOT analysis to the stakeholder selected and thoroughly provided three recommendations.  

6. Include two or more references.  

Weight: 5%   

Did not provide references.  

Did not meet the required number of references; some or all references are poor-quality

choices.  

Met number of required references; all references are high-quality choices.  

Exceeded number of required references; all references are high-quality choices.  

7. Clarity, writing mechanics, and formatting requirements  

Weight: 10%  

More than six errors in mechanics present. APA not attempted.

Five to six errors in mechanics present. APA citation is attempted but not accurate.

Three to four errors present. APA is mostly correct.

Zero to two errors present. APA is correct.

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