1 Coca-Cola Company Analysis Outline David Nodarse Keiser University 05/23/21 2 Introduction Coca-Cola Company is the leading marketer and owner of non-alcoholic beverages globally and is an American publicly-traded company. Currently, Coca-Cola owns and licenses about 500 brands of non-alcoholic beverages, operating in more than 200 countries. The company operates in a highly competitive industry. Examples of rival companies include Nestle, PepsiCo, Cadbury Schweppes plc, Kraft Foods Inc., and Groupe Danone. The company is famously recognized for its sparkling beverages, juice drinks, enhanced water, energy, sports drinks, and ready-to-drink tea and coffee. Sprite, Fanta, and Diet Coke are the most common Company’s products. This paper will conduct a business analysis of various aspects of Coca-Cola company that shows its current position or health in the global market. Areas that will be covered are strategic analysis, economic analysis, demand analysis, and financial factors

Prepare the first four sections of your final paper. The sections should be written completely as if they were all ready to be graded and part of the final paper.  The sections should be introduction, leadership, ethics, and strategic analysis. Each section should be between 3 pages of narrative, and the references should build on the five references listed in the outline.

Each section should define the part of the business, describe how the company is approaching that part of the business, and then analyze that part of the business given your knowledge and experience.

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This is on the Coca Cola Company.

 

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1 Coca-Cola Company Analysis Outline David Nodarse Keiser University 05/23/21 2 Introduction Coca-Cola Company is the leading marketer and owner of non-alcoholic beverages globally and is an American publicly-traded company. Currently, Coca-Cola owns and licenses about 500 brands of non-alcoholic beverages, operating in more than 200 countries. The company operates in a highly competitive industry. Examples of rival companies include Nestle, PepsiCo, Cadbury Schweppes plc, Kraft Foods Inc., and Groupe Danone. The company is famously recognized for its sparkling beverages, juice drinks, enhanced water, energy, sports drinks, and ready-to-drink tea and coffee. Sprite, Fanta, and Diet Coke are the most common Company’s products. This paper will conduct a business analysis of various aspects of Coca-Cola company that shows its current position or health in the global market. Areas that will be covered are strategic analysis, economic analysis, demand analysis, and financial factors. A. Leadership Analysis I. The leadership of Coca-Cola Company strives to create an environment of success for stakeholders and inspire them to achieve the business’s mission. II. One of the capabilities of Coca-Cola is the consumer market that entails marketing investments that are formulated to improve consumer awareness and increase consumer preference for the company’s brands. III. The second capability is commercial, where the company focuses on enhancing value for the customers and offering solutions to grow their business. IV. The third competence, franchise leadership that gives the company and its partners the ability to develop together. 3 B. Ethical Factors I. Ethical factor comprises the impact of the Coca-Cola’s impact on environment, animals, and people. II. Ethical impacts might include pollution, such as inappropriate disposal of waste products or an unconducive working environment for the employees. III. Factors impacting employees include equality based on race or gender, fair wages and salaries, and other benefits. IV. The paper will evaluate the current ethical issues and strategies that the company can employ to improve. C. Strategic analysis I. The success of Coca-Cola Company is attributed to its strategic approaches and management. II. The company applies a hierarchical type of management. III. Each core activity, such as human resource, finance and control, bottling investment, and research and development, is managed independently and reports to the operating officer. IV. Every region/continent is managed independently. These two factors simplify the complex organizational structure. V. The company is faced with several strategic issues such as declining sales, increased competition, conflicts with bottlers, food safety, statutory regulatory compliance, etc. D. Economic Analysis I. The economic analysis will focus on the microeconomics level since the topic is about an individual company. 4 II. One important topic of interest is the analysis of the inputs of production of CocaCola Company. III. Such inputs include labor, capital, enterprise, and land. IV. The second topic on economic context is the competitors and their impact on the company. V. Demand and supply are another economic factor that is affecting the company. VI. Market characteristics are another economic factor that is impacting Coca-Cola Company. VII. The market structure that the company operates is competitive. E. Demand analysis I. This part analyzes the determinants of Coca-Cola products’ demand. II. Determinates of demand include income of the consumers, price, and the number of substitutes. III. demand analyses identify the factors that make customers prefer Coca-Cola products instead of other similar products offered by other companies. IV. The company utilizes various strategies to increase the demand for its products. V. The two main strategies include cost leadership and differentiation. F. Financial analysis I. The financial analysis aims to evaluate Coca-Cola’s financial health. II. In this part, balance sheets, cash flow, and income statements will be analyzed for the last five years (2016-2020). III. Ratio analyses are used to clearly picture the company’s liquidity, solvency, assets, and other indicators. 5 References Abbasi, H. (2017). Marketing Strategies of Coke: An Overview. Kaav International Journal of Economics, Commerce & Business Management, 4, 194-199. https://d1wqtxts1xzle7.cloudfront.net/56651528/article-1193-with-coverpage.pdf?Expires=1621528612&Signature=Q4kCv~1zOABxmE1mAkW4Zqqb7FyIbE6bG9ME8 Ibrahim, A. U., & Daniel, C. O. (2019). Impact of leadership on organizational performance. International Journal of Business Management and Social Research, 6(2), 367-374. https://doi.org/10.18801/ijbmsr.060218.39 Le, A., Jiang, J., Sandor, M., Stashick, M., & Zhang, L. (2017). Business Ethics: The Coca-Cola Company. Simon Fraser University Undergraduate Journal of Philosophy, 1(1), 35-45. https://scholar.google.com/scholar?as_ylo=2017&q=cocacola+company+ethical+issues&hl=en&as_sdt=0,5 Li, X. (2019). Financial Analysis of Coca-Cola Company. https://dspace.vsb.cz/bitstream/handle/10084/138696/LIX0009_EKF_B6202_6202R010_ 2019.pdf?sequence=1 Ling, X. (2017). Customer Relationship Management: Case study Coca-Cola Company. http://urn.fi/URN:NBN:fi:amk-201705046438 Shuie, W. (2019). Analysis of Coca-Cola Modern City Pot Market Positioning. https://webofproceedings.org/proceedings_series/ESSP/ICEMEET%202019/ICEMEET1 9291.pdf …
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